Welcome to Lundgren Honda of Auburn!
Lundgren Honda of Auburn is a family owned and operated Honda dealership celebrating over 50 years of business in the Worcester County area. We offer a stress free shopping environment for a great customer experience. Our 58,000 sq ft state-of-the-art facility offers unrivaled customer amenities, two express oil change pit lanes, a full service café and a clean and comfortable child's play area fully stocked with games and toys, just to name a few! All of this, combined with our Lundgren Advantages, promises to provide our customers with a sales and service experience unmatched in Central Massachusetts! Lundgren Honda of Auburn - Experience it!

The Lundgren Honda Timeline

  • 1964 - Richard Lundgren establishes Honda Sales & Service, a Honda motorcycle dealership, on Rte 9 in Shrewsbury, Massachusetts.*
  • 1965 - relocates to 1275 Grafton Street in Worcester, Massachusetts.
  • 1973 - Adds Honda Automobiles and relocates to 747 Main Street in Worcester, Massachusetts and changes name to Richard's Honda
  • 1979 - purchases 731 Mains Street Worcester, Massachusetts and relocates Honda Automobile operations under the name Lundgren Honda.*
  • 1986 - builds new facility at 141 Washington Street(Rte 20) Auburn, Massachusetts for motorcycle operations - adds Honda power products and Yamaha motorcycles to line up - renames motorcycle franchise Worcester County Honda Yamaha.
  • 1987 - Richard is joined full time by his son, Barry Lundgren*
  • 1992 - Lundgren Honda automobiles sales and service relocates to 525 Washington Street(Rte 20) Auburn, Massachusetts as Lundgren Honda of Auburn
  • Patrick Lundgren joins the family business full time*
  • 1994 - Lundgren family sells Worcester County Honda Yamaha to focus exclusively on the Honda automobile operations.
  • 1997 - Lundgren family introduces the One Price philosophy and Lundgren Advantages to Worcester County
  • 1999 - Richard Lundgren officially retires selling the operations to his sons, Barry and Patrick
  • 2010 - Lundgren Honda of Greenfield joins the family!*
  • 2012 - The Lundgren family proudly opens Worcester County's premier Honda Sales and Service facility at 163 Washington Street, Auburn, Massachusetts.*
  • 2014 - The Lundgren family celebrates 50 years representing Honda products in Worcester County and 40 years selling Honda automobiles!*
  • 2016 - We are currently expanding our Facility to better handle the needs of our customers. We are anticipating that construction will be complete early spring 2017
  • 2019 - Ground Breaking for Brand New State of the Art Collision Center.

More to come……………..


Lundgren Honda of Auburn

163 Washington St
Directions Auburn, MA 01501

  • Sales: (508) 832-6200
  • Service: (508) 749-4300
  • Parts: (508) 749-4200


  • Monday 9:00AM - 8:00PM
  • Tuesday 9:00AM - 8:00PM
  • Wednesday 9:00AM - 8:00PM
  • Thursday 9:00AM - 8:00PM
  • Friday 9:00AM - 6:00PM
  • Saturday 9:00AM - 6:00PM
  • Sunday Closed