Learn More About Us | Lundgren Honda Of Auburn
Main: 508.832.6200
Sales: Open on Tuesday at 9 AM
Service: Opening in 37 minutes

About Us
at Lundgren Honda of Auburn

Sales: Open on Tuesday at 9 AM

Learn More About Lundgren Honda of Auburn

Lundgren Automotive is deeply honored to cater to drivers all over New England, providing access to some of the most coveted vehicles on the market. With an extensive selection of both new and pre-owned cars, trucks, and SUVs, we are driven by our commitment to surpass your expectations at every interaction. Our pledge is to deliver exceptional customer service alongside a diverse range of vehicles, ensuring your satisfaction with every visit.

At Lundgren Automotive, we are dedicated to addressing every facet of your driving experience with Audi, Dodge, Honda, Subaru, or Volkswagen models in Auburn. Our approach transcends mere test drives; we believe in offering holistic customer service that encompasses financing options, reliable repairs, and comprehensive maintenance. Our devoted team is poised to address your inquiries, provide knowledgeable guidance, and offer unwavering support in every possible manner.

Lundgren Community Involvement


Lundgren Automotive proudly sponsors numerous community organizations and serves as a hub for events that unite us all in support of various causes. Among them are the Cam Neely Foundation for Cancer Care, Second Chance Animal Shelter, Making Strides against Breast Cancer, just to name a few.


Lundgren 60 year badge

The Lundgren Honda Timeline

The Lundgren journey commenced in 1964 when Richard Lundgren established Honda Sales & Service as a motorcycle dealership in Shrewsbury, Massachusetts. Over the years, our path has been marked by growth and evolution, from venturing into Honda automobiles in 1973 to the establishment of Lundgren Honda of Auburn in 1992. Guided by Barry and Patrick Lundgren, the torchbearers of our family's legacy, we have remained steadfast in upholding our tradition of excellence.

1964: Richard Lundgren establishes Honda Sales & Service, a Honda motorcycle dealership, on Rte
9 in Shrewsbury, Massachusetts.
1965: Relocates to 1275 Grafton Street in Worcester, Massachusetts.
1973: Adds Honda Automobiles and relocates to 747 Main Street in Worcester, Massachusetts,
changing the name to Richard's Honda.
1979: Purchases 731 Main Street Worcester, Massachusetts, and relocates Honda Automobile
operations under the name Lundgren Honda.
1986: Builds a new facility at 141 Washington Street (Rte 20) Auburn, Massachusetts for
motorcycle operations. Adds Honda power products and Yamaha motorcycles to the lineup,
renaming the motorcycle franchise Worcester County Honda Yamaha.
1987: Richard is joined full time by his son, Barry Lundgren.

Our timeline is a testament to our spirit of innovation and expansion. We have broadened our scope to encompass insurance and financial services, in addition to offering a comprehensive collision/restoration facility and High Octane Classics, specializing in prestigious American muscle cars and vintage European highline vehicles.

logo Lundgren Honda of Auburn

Lundgren Honda of Auburn

Hours of Operation


Monday9 AM - 7 PM
Tuesday9 AM - 7 PM
Wednesday9 AM - 7 PM
Thursday9 AM - 7 PM
Friday9 AM - 6 PM
Saturday9 AM - 6 PM

(OPEN 11:00AM-4:00PM Last Sunday of Month)


Monday6:30 AM - 6 PM
Tuesday6:30 AM - 6 PM
Wednesday6:30 AM - 6 PM
Thursday6:30 AM - 6 PM
Friday6:30 AM - 6 PM
Saturday6:30 AM - 4 PM


Monday6:30 AM - 6 PM
Tuesday6:30 AM - 6 PM
Wednesday6:30 AM - 6 PM
Thursday6:30 AM - 6 PM
Friday6:30 AM - 6 PM
Saturday6:30 AM - 4 PM


Monday8 AM - 5:30 PM
Tuesday8 AM - 5:30 PM
Wednesday8 AM - 5:30 PM
Thursday8 AM - 5:30 PM
Friday8 AM - 5:30 PM
Saturday9 AM - 12 PM